Explain Vince Rizzo's search for identity in the movie City Island Essay

Clarify Vince Rizzo's quest for personality in the film City Island - Essay Example This paper will reveal insight upon Vince’s look for personality in the film; light will likewise be tossed upon how he fathered a kid in his high school, who returns his life and how things progress from that point. Vince is a local of the island, he is awkward with individuals who come to remain there and realize undesirable changes, and the initial scene of his voiceover presents the equivalent exhaustively. Vince isn't happy with his activity, he is a jail gatekeeper, and his aspiration of turning into an entertainer is maybe the most significant thing in the film. He deceives his better half and moves to Manhattan to seek after a vocation as an entertainer. There are a great deal of mistaken assumptions in the film, Vince’s spouse imagines that her significant other is after some fancy woman who he has been seeking after for a long while, Vince’s desire and a few false impressions make this film exceptionally captivating. Vince has a few issues which he is t otally uninformed of, his girl strips at a club so as to pay her school charges; he meets his progression child who he fathered with only one parent present. Vince’s child is dependent on pornography on web and needs to satisfy his dreams with a young lady dwelling in the area; these are a portion of the numerous issues which Vince was confronting. The presentation of Tony, Vince’s step-child acquires a colossal bend the film.

Business scenario Analysis 06012 Essay Example | Topics and Well Written Essays - 1250 words

Business situation Analysis 06012 - Essay Example The eatery was confronting bunches of issues in the various pieces of business. In this manner, this report has created a lot of suggestions for improving the falling apart state of the eatery. The accomplishment of the café business is broadly subject to the various variables. The job of food and administration quality, condition of the eatery, and the value decency discernment positively affects the consumer loyalty and trust. Components recognized in various exploration give complete survey of the elements that are not doing great in Fabrizio’s eatery; thus, bringing about declining benefits. Hence, the prescribed activities should have been performed for taking care of the main issue close by. The principal issue they were confronting was connected to the menu they serve to their clients. The menu is been the equivalent since the time it begins tasks from the start place. This menu incorporates renowned English breakfast and some Italian cooking styles. This menu was extremely mainstream for the voyagers in past just as local people. In any case, guests have changed their inclinations and going to different eateries. Particularly, those contribution different country’s cooking or conventional Italian food. From the start place, Fabrizio’s must start the way toward remembering some worldwide foods for the menu of their eatery. The job of food development for winning clients and guaranteeing edge that isn't imitable is one of the significant ways. Likewise with the adjustment in time, the flavors of the vacationers begin to change. The vacationers are requesting increasingly conventional Italian and universal foods to be added to the menu of the café alongside the past menu things. In this way, change in the offered tastes and inclinations are significant. The advancement can be occasional, for example, season in which vacationer from certain nation are higher in number than development will follow the taste inclinations of that nation. Additionally, conventional Italian will

Cultural Counseling and Latino Population Essay

An advocate must see how one’s own social contrasts and perspectives sway the directing relationship. This paper will inspect how I am socially unique in relation to my customer and how I would exhibit social capability. Besides, I will portray how I can improve my social capability with the customer. Customers Background Information My customer, Alberto, is a 47-year-old Mexican American who has been hitched to his significant other, Angela, for a long time and has four kids. Alberto lost his employment and their reserve funds is restricted. Angela wants to work to help accommodate the family. Alberto won't permit his significant other to work. Both look for guiding, principally on the grounds that their cleric has prescribed them to do as such. Alberto shows protection from advising on the grounds that he trusts it is an exercise in futility. Social Differences Instructors should be aware of how their own perspectives, inclinations, and partialities sway the advising relationship. By inspecting the Latino culture and contrasting it with my own empowers me to know about the distinctions and keep me from judging and impacting my social perspectives on my customers. I would be deferential to their perspectives and consolidate their qualities in the guiding procedure. Latino Cultural Worldviews. Alberto’s attributes intensely reflect customary Latino family esteems. The Latino family structure culture is fundamentally hierarchal, with the dad the head and principle supplier of the family with machismo qualities, for example, being prevailing and solid (Sue and Sue, 2013). The mother takes on a greater amount of the parental figure job, or marianismo attributes, and spotlights on bringing up the youngsters (Sue and Sue, 2013). The conventional Latino spouse/father anticipates regard and submission from all the relatives. Counselor’s Cultural Worldviews. I experienced childhood in a multiracial group of four. Both my folks buckled down, with my mom being the ‘bread winner’ of the family. This is an abnormal trademark in a military family in light of the fact that regularly the moms remain at home since steady moving around the nation confounds a woman’s vocation improvement. It is likewise irregular in both the Italian culture and Korean culture for the lady to be the fundamental supplier in the family. Both my folks acculturated in their own specific manners before wedding, and influenced from customary estimations of their bloodlines. Everybody in the family had a contributing job; regardless of whether it was monetarily or aiding around the home, everybody shared obligation. My folks energized my sister and I to try sincerely and make progress toward our fantasies whatever it was they bolstered us. There were no given jobs in our family. Or maybe, our family culture conveyed a majority rules system air where we as a whole worked and settled on choices together. Social Differences. The principle social distinction is our family frameworks and the sexual orientation job desires for father and mother. In the customary Latino culture, the man directs the family unit. Though in my family, jobs are more diligently to characterize since my dad and mom shared money related and family unit duty. Showing Cultural Competence Latinos periodically can't help contradicting sexual orientation jobs. This is the situation for Alberto and Angela. Alberto’s joblessness is causing strain for the family as far as monetary weight and passionate misery. Testing the dad, or machismo, contradicted their conventional qualities. Avila and Avila (1995) and Constantine, Gloria and Baron (2006), noticed that conventional Latino men battle with sex job strife while encountering: (1) absence of trust in territories of power, (2) sentiments of disconnection and wretchedness as a result of the should be solid, and (3) clashes over the should be predictable in his job (as refered to in Sue and Sue, 2013, p.413). Alberto’s receptiveness to look for advising is constrained. In the Latino culture, guiding can be seen as frail (Sue and Sue, 2013). Seeing as Angela needs to work to help bring in cash for the family, clashing perspectives about jobs and desires has surfaced between the couple. Angela’s struggle s pins around satisfying the conventional Latina desires; implying that she is basically a homemaker. Additionally, Angela’s suppositions and voice is disheartened by her Alberto in the guiding meeting. This shows what number of conventional Latinas are second rate in the marriage (Sue and Sue, 2013). Andres-Hyman, Ortiz, Anez, Paris, and Davidson (2006), exhorted that instructor must gander at the client’s level of dedication to conventional sex customs (as refered to in Sue and Sue, 2013, pp.413-414). As Alberto and Angela’s guide I would investigate their jobs inside their family and dive into how these jobs might be changing and affecting the family. Likewise, I would address Alberto’s uneasiness levels. Besides, I would help Angela consider the change associated with accepting another job in the family. By tending to these issues in the couple’s social system, I would want to achieve an understanding and conceivable trade off. Improving Cultural Competence with the Latino Population Originating from an equivalent relationship conviction, I am tested not to support Angela’s want to work and contribute monetarily. My point of view conflicts with the customary Latino sex job desires. I should advise myself that my convictions are not general and not best for everybody. One approach to improve my social fitness is to regard the conventional Latino perspective. Since Alberto is a conventional man, I would regard his estimations of power and meeting him quickly to exhibit regard (Sue and Sue, 2013). Additionally, I comprehend that in a less acculturated family that I need be progressively formal and less easygoing. Reflection Social capable practices are fundamental in the advising calling. Building up a comprehension and regard for individuals with varying perspectives and societies advances the directing relationship. Rehearsing inside the client’s social structure is fundamental. Understanding one’s own way of life and being careful how it varies from others is essential. Recognizing the social contrasts permits the instructor to be careful and outline from forcing one’s own convictions onto the customer. References Sue, D. W., and Sue, D. (2013). Advising the socially differing: Theory and practice (sixth ed.). Hoboken, NJ: John Wiley and Sons.

Book Review The Communist Manifesto Sociology Essay

Book Review The Communist Manifesto Sociology Essay The Communist Manifesto was composed by Karl Marx and Friedrich Engels in 1848. Regardless of whether the distribution was wanted to match with the principal insurgencies in France we can just gather. Anyway what we can be sure of is that both Marx and Engels were authorized to aggregate the Communist Party Manifesto at the Second Congress of the Communist League which met among November and December 1847. The Manifesto is part into four areas however the general point of the book is an endeavor to clarify the philosophies and objectives of the Communist party. Marx and Engels contend that it is the historical backdrop of class strugglesâ [1]â that are the main thrust of history. Marx asserts that connections between classes are dependant upon that periods channel of creation. He additionally contends that once these connections are not, at this point appropriate an unrest occurs and another decision class take power. This is Marxs clarification for the move from feudalism to free enterprise on account of the bourgeoisie (working classes). This is likewise how Marx sees the movement from private enterprise to communism and from communism to socialism. Marx and Engels accept that Communism is inescapable, that in the long run the low class (regular workers) will hold onto power directly from the hands of the bourgeoisie. The primary area of the proclamation depends on the Communists hypotheses of history and of the connection between the average and the low class in an entrepreneur society. Marx illuminates the peruser regarding class battles that have commanded history, how classes are either oppressor or abused. Marx expresses that because of the move from the confused medieval framework to the entrepreneur framework threats between classes have rearranged to where there are no lone two classes in direct resistance; the bourgeoisie and the low class. The declaration pinpoints the way that in light of the requests of society and the ascent of current industry the cutting edge middle class have turned into the decision class by getting rid of the old medieval framework and permitting individuals to turn out to be progressively self-intrigued. In spite of this new personal circumstance Marx contends that the cutting edge middle class has discarded the conventional family esteems and rather transformed every relative into an item, somebody to go out and acquire a pay. He expresses this new common society has settled individual worth into trade esteem. This new industrialist society, Marx states, leaves exclusive dependant on another in a way they had never been already; it has made a class of workers, who live just inasmuch as they look for some kind of employment, and who look for some kind of employment just insofar as their work expands capital. Therefore we have a general public dependent on creation and request. Anyway this general public won't generally observe the important interest for the items they produce so the individuals who depend on industry to flexibly compensation with the end goal for them to have a rooftop over their heads and food in their guts, are extra, they will be utilized, and have the option to stand to live, just inasmuch as the bourgeoisie need their abilities. Segment two at that point proceeds to talk about the connection between the Communists and the proletarians. Marx is quick to call attention to that the Communists don't see other average workers parties as resistance rather they wish to help these different gatherings in à ¢Ã¢â€š ¬Ã¢ ¦clearly understanding the line of walk, the conditions and a definitive general aftereffects of the ordinary development. Marx tends to the inquiry on the abrogation of property straightforwardly and obviously expresses that it isn't the point of the socialists to cancel all property however to annul private property, that property possessed by the middle class. He calls attention to that property just has a place with one tenth of society as the other nine tenths can't bear the cost of such extravagance as claiming their own properties. After tending to this he additionally guarantees that thus, and numerous other characterizing highlights, Capital, is in this way not an individual, it is a social fo rce. After characterizing the job of the low class in the public eye Marx expresses that the Communist party wish to get rid of the hopeless character㠢â‚ ¬Ã¢ ¦.under which the worker lives simply to expand capital, and is permitted to live just to the extent that the enthusiasm of the decision class requires it. The third segment of the Manifesto plots and assesses the three divisions of Communist compositions. These are; reactionary communism, traditionalist communism and basic idealistic communism and socialism. Marx contends that every one of these divisions fall flat in light of the fact that each of the neglect to acknowledge basic socialist qualities. The reactionaries and the preservationists neglect to observe the way that the bourgeoisie will in the end fall on account of the low class though the utopians neglect to understand that social change is fundamental; there is no ideal reality where socialism is ruler without this change. The fourth and last segment of the statement goes up against the Communist partys sentiments towards the contradicting parties that exist in the public eye. The socialists last and principal point is the ordinary insurgency and they take a stab at this continually and reliably regardless of whether it implies working with other resistance groups so as to accomplish this. Marx and different socialists accept that history experiences phases of social change and that by furnishing the low class in one specific stage (free enterprise) it will guarantee the topple of the bourgeoisie on account of the low class along these lines reigning in another period of communism and in the long run socialism. With everything taken into account The Communist Manifesto is incredibly clear

Strengths And Limitations Of CBT For Social Phobia Psychology Essay

Qualities And Limitations Of CBT For Social Phobia Psychology Essay Social fear, otherwise called Social Anxiety Disorder (SAD) is considered as one of the most well-known mental issue all alone, and furthermore as a comorbid issue (Kessler, McGonagle, Zhao, et al., 1994). Flow examine writing propose Cognitive Behavior Therapy (CBT) as the primary treatment decision for social fear, except if for the situation where the customer choose drug or if the customer is experiencing comorbid gloom or another mental issue that makes medicine fundamental (Veale, 2003; Social Anxiety Disorder, 2006; NICE rule, 2004c). The point of this paper will be to talk about the utilization of CBT in the treatment of Social Phobia. Be that as it may, stress that it won't endeavor a definite conversation on the chronicled advancement, or hypothetical systems of CBT. These parts of treatment will be underlined, examined and broke down where vital, to appreciate its reasonableness in the treatment of social fear. Besides, the extent of this paper will be constrained to analyzing the utilization of CBT for treatment of grown-ups with social fear in any case, it won't center around treatment of social fear in kids and youthful gatherings. CBT was at first evolved by Aaron T. Beck as an organized, present moment, present-situated psychotherapy for gloom, coordinated toward tackling current issues and changing useless reasoning and practices (Beck, 1995). The fundamental suppositions of subjective model recommend that twisted or broken reasoning that impact the patient/customers state of mind and conduct is regular to every mental aggravation (Beck, 1995). CBT is an assortment of treatments that are intended to help customers experiencing fears, sadness, fixations impulses, stress issue, illicit drug habits or potentially character issue. CBT endeavors to assist individuals with recognizing the circumstances that may create their physiological or enthusiastic indications and change the way wherein they adapt to these circumstances (Smith, Nolen-Hoeksema, Fredrickson, Loftus. 2003). The viability of CBT has been generally tried since the main investigation on treatment achievement in 1977 (Beck, 1995). Westbrook, Kennerley and Kirk (2007) expressed that CBT has numerous highlights normal to different treatments. In any case, they recognized that CBT is not quite the same as different psychotherapies with some distinctive qualities. This remedial methodology is a mix of Behavior Therapy (BT) and Cognitive Therapy (CT). Be that as it may, these won't talk about in detail. Be that as it may, because of having been developed from a blend of both BT and CT, present day CBT comprise significant components of them both. Westbrook, et al. (2007) presents the CBT model of survey issue improvement. For example, people create perceptions (considerations convictions) through life encounters (for the most part dependent on youth encounters, however now and again with later encounters). These can be utilitarian (ones that permit understanding the world around and manage life issues), just as broken convictions. More often than not, utilitarian convictions grant people to sensibly adapt well to life circumstances. Though broken convictions may not cause issues except if/until experienced with an occasion or a progression of occasions (otherwise called basic episode) that abuses the center convictions or the suppositions, to the degree of being not able to deal with ones positive/utilitarian convictions. This circumstance may initiate the negative/broken contemplations over the positive considerations coming about or inciting horrendous enthusiastic status, for example, tension or discouragement. Subsequently, Westbrook et al. (2007) featured the associations between negative conside rations, feelings, physical responses, and practices as reactions to various life occasions. These useless examples lock the person into awful cycles or input circles bringing about the propagation of the issue. Focussing on the viability of CBT as a treatment, the UK National Institute for Clinical Excellence (NICE) rule suggests CBT for a few significant emotional well-being issues including sorrow (NICE, 2004a), summed up tension and frenzy (NICE, 2004c), and post-horrible pressure issue (PTSD) (NICE, 2005). Besides, Westbrook et al. (2007) featured the discoveries of Roth and Fonagy (2005) in their book What works for whom? a milestone rundown of psychotherapy adequacy. This book presents proof on the accomplishment of CBT as a treatment for most mental issue. In any case, however there is proof supporting the achievement of CBT for various mental issue, CBT has a few constraints also. Initially, it isn't reasonable for everybody. One ought to be submitted and relentless in finding an answer for the issue and developing oneself with the direction of the advisor (Grazebrook Garland, 2005). Besides, it may not be useful in specific conditions. Grazebrook Garland (2005) referenced that there is expanding proof of the effective remedial utilization of CBT in a wide assortment of mental conditions. Anyway they pointed that there is an extraordinary requirement for additional exploration to assemble proof on the restorative accomplishment of CBT in these various kinds of mental issue. Social Phobia Social Phobia is ordered as an Anxiety Disorder in the Diagnostic and Statistical Manual-IV-TR (DSM-IV-TR) of the American Psychiatric Association (2000). This issue is described by determined extreme uneasiness and dread of investigation by others, frequently joined by tension side effects, for example, tremulousness, becoming flushed, palpitations, and perspiring (Social Anxiety Disorder, 2006). The DSM-IV-TR (2000) presents the accompanying indicative models for social fear (SAD). Stamped and relentless dread of social or execution circumstances in which the individual is presented to new individuals or to saw examination by others. This incorporates the dread of shame or mortification Presentation to dreaded social or execution circumstances that perpetually incite nervousness. This may even appear as a fit of anxiety. On account of kids, the uneasiness might be communicated by crying, fits of rage, freezing, or contracting from social circumstances with new individuals. The individual perceives that the dread is preposterous and that it is inordinate. Be that as it may, this dread and information might be missing in kids. The dreaded social circumstance or the exhibition is dodged or, more than likely it is suffered with extraordinary uneasiness or pain. The shirking, on edge expectation, or dread causes noteworthy pain or debilitated working. Dread or evasion are not because of another mental, or physiological condition (e.g., a character issue, for example, jumpy character issue, a particular fear, or because of the impact of substance use/misuse) Indicate summed up, if the apprehensions incorporate most social circumstances (e.g., these may go from starting or looking after discussions, taking an interest in little gatherings, dating, addressing authority figures, or going to parties upsetting most pieces of an individual public activity) As indicated by the measures expressed above, social fear can be summed up or non-summed up, contingent upon the broadness of social and execution circumstances that are dreaded. While summed up social fear prevents an immense scope of social and execution circumstances, non-summed up social fear may hider/confine just execution of some social exercises or commitment. As indicated by wellbeing insights from year 2002, social fear influences 3% of the Canadian grown-up populace (Social Anxiety Disorder, 2006). In USA 13.3% of the populace experience the ill effects of social fear eventually in their life (Kessler et al., 1994). Insights demonstrate an actual existence time predominance of about 8% to 12% creation social fear one of the most widely recognized nervousness issue (Social Anxiety Disorder, 2006; Kessler, et al., 1994). Aside from being a high pervasiveness issue, social fear is additionally known to have a high comorbidity, extraordinarily substance misuse or potentially liquor reliance (Schadã ©, A., Marquenie, L., Van Balkom, et al., 2008; Amies, Gelder, Shaw, 1983; Schneier, Johnson, Hornig, Liebowitz, Weissman, 1992). Kessler et al. (1994) expressed that while the lifetime pervasiveness of social fear is as high as 13.3%, the commonness announced in a 30-day duration is between 3% 4.5%. Furthermore, other comparable conditions, for example, modesty, conduct restraint, hesitance, particular consideration and humiliation are believed to be connected with social fear (Beidel Morris, 1995; Beidel Randall, 1994; Leary Kowalski, 1995; Rosenbaum, Biederman, Pollock, Hirshfeld, 1994; Stemberger, Turner, Beidel, Calhoun, 1995). As per Schneier, Johnson, Hornig, et al. (1992), comorbidity of at least two mental issue, is additionally genuinely normal with social fear. Research has likewise shown that social fear is additionally portrayed with a higher recurrence of self destruction endeavors (Schneier et al., 1992). Concentrating on the effect of the turmoil on the personal satisfaction, social fear is depicted as an ailment of botched chances, since its beginning stage prevents future social movement, for example, conjugal achievement and profession development (Social Anxiety Disorder, 2006). The writers of this article expressed that these people were more averse to be knowledgeable, have a place with lower financial status, and are conceivably unmarried. What's more, they likewise endure more prominent practical, wellbeing, and physical weaknesses than people without social fear (Social Anxiety Disorder, 2006). In this manner the turmoil significantly affects the personal satisfaction, specifically, socially and inwardly. Underlining on this point, the writers of this article featured that in a network wellbeing overview in Canada, individuals with social fear were twice as liable to report at any rate one incapacity day in the previous fourteen days, contrasted with individuals without soci al fear (Social Anxiety Disorder, 2006). Etiology of social fear

Eyefi

Eyefi INTRODUCTIONMartin: Today we are in Mountain View at the office of Eyefi with Ziv. Ziv, who are you and what do you do?Ziv: Thanks for having m! I am one of the co-founders and I run in Business Development and I also evangelize and started the company about 8 years ago.Martin: And what did you do before you started this company?Ziv: So before we started, I was doing high-tech. So we’re four founders, I used to be an engineer, actually all of us used to be engineers. Here at Eyefi two of us are in business, two of us are engineering. I was at Apple a few times and then several startups before Eyefi and then Eyefi is my first founding company. And I have done one more since Eyefi in background and so I would say top 7 rate startups.Martin: Great. An engineer turned to business developer, how rare is that?Ziv: So I knew that Okay, so my two co-founders are way better than me in engineering. So I knew that they are so much better than me, I can just let them do the really really hard stuff and I can do the marketing, sales, business development. So as we started we agreed that they would do the hard core stuff, the really really heavy stuff and they are just way better and over the years we both migrated to marketing sales and biz development. But even before Eyefi I went more into management and marketing and so it worked out.Martin: How did you come up with the founding idea of Eyefi?Ziv: For Eyefi? We start having kids and we are here in the west coast, my parents are in the east coast. We were struggling with the new lack of sleep and everything else and so how do you actually share photos if you are busy you actually can share photos, and my parents were in the East Coast we are here in the west coast. We got the guilt trip non-stop of where are your first kids photos. And it’s not hard to share, it’s a chore. So usually you put chores off; laundery, cooking, dishes, usually you are okay doing them but you put them off. So getting the photos out of a ca mera to a computer is the same thing, it’s a chore. So taking a photo is easy, taking a video is easy, it’s just a click and everything else that comes afterwards is a chore. So we wanted to change to photo industry. We wanted to show, Hey, we can actually use these cameras which are really fun to use, but how do you actually get the content out of then and share it as close to the moment as possible. So we started with a different idea, we then morphed that idea EyeFi card and that was our launch.Martin: Great.BUSINESS MODELMartin: Let’s talk briefly about the current business model for Eyefi, how does it work?Ziv: So you put the card into your camera, you takes pictures, the card becomes a wifi hotspot, it then is being seen by your phone or your tablet or anything that’s around you, that connects to it and the magic just happens. So all you do is take pictures because the card is a wifi hotspot, the phone connects to it automatically and everything happens. It goes to the phone or tablet and from there it goes to our cloud or any other cloud. So its super simple, you buy the card at retail and immediately as you get it, you can start to use it and immediately start to share photos from the moment of capture.Martin: How can I manage as a customer where the photos will go?Ziv: So they go to our app, from our app it goes to anywhere you want, normally; Photo Roll, iOS, Gallery on Android, and then from there if you have Dropbox watching your Gallery or Photo roll, it goes to drop box, Google photo plus, Google plus, Facebook, anything that you want to, they already have a new device that works. We have the popular intents as well so you can from within our app go to Facebook, Twitter, Flicker, anything that is already installed on the phone, as well as we can go to a computer so from a computer it goes to anywhere you want to. You are really on your own with whatever you are already used to, the main difference is the photo that you captured on your ph one can come from a camera versus from the crappy camera that built in the phone.Martin: Right, understood. How is the distribution strategy working? So what type of distribution partners are you using and why did you choose this kind of distribution strategy?Ziv : Sure, we sell at every major retail. We sell globally, today we have 85% coverage globally. So we sell at every major retail, so Best Buy would sell here in the US for example, Amazon online is selling us, BH, Adorama. So the top photo retailers as well as CE, Consumer Electronics. In Europe we are at MediaMarkt, Saturn, every major retail in Europe, so western Europe, so Germany France, UK, Italy, Spain, everywhere in major retail as well as everything online, same in Asia, Asia pacific. We’re not yet in all of China but we’re launched in China and we are pretty much everywhere in Asia Pacific, Middle East and South Africa. We sell into distribution and then they turn around and sell it into retail but we are the one s that go out and sign retail.Martin: So the end customer pays X amount of euro for a card and gets what?Ziv: So you walk into a store, say MediaMarkt in Germany and you pay 41 Euros or 62 Euros or 82 Euros for 8 gig, 16 gig, 32 gig card. You then leave the store and you get the app from the app store and then there is code that is in the Eyefi card packaging that you enter into the app. Once you do that you are done. After 3 months, we then ask you if you want to actually pay for our cloud, if you pay for our cloud, awesome. For 45 Euros we give you infinite storage, in the US it’s 50 dollars in Europe 45, so you get infinite storage for your photos. If you don’t pay for the cloud, no problem, it still goes to your mobile device, but it stays there it doesn’t sync across devices, that’s it. So the cloud gives you sync across devices, across platforms, across device and infinite storage.Martin: And how much does it cost from a monthly perspective?Ziv: Its 50 dollar per year or 45 Euros per year for infinite storage.Martin: Okay Geat.CORPORATE STRATEGYMartin: Let’s talk about the corporate strategy. So what distinguishes you from all of your competitors?Ziv: We used to not have any competitors for about, so we’re 8 years old, for about 7 or 6 years we had no competitors. This is patented, it’s not patent pending, its patented. So for a while we had zero competitors. If you talk about competitors in terms of wifi and cameras, there was wifi and cameras even before we started Eyefi. So in 05’, 06’, Canon, Kodak, Nikon had wifi built in. But the camera guys are really good at building cameras, they don’t know how to do cloud and services and wifi really really well. We cannot build cameras but we can do clouds, services and software really really well. So the competitors today, we have two competitors out of Asia, they don’t have our distribution, they don’t have a global reach and our way of doing this is super automatic. So we believe tha t as you capture photos, it should go from the camera to the phone automatically. The competitors, basically you have to sign into the card from your phone from a web browser, choose the photos that you want to download and then download those. We believe that’s a lot of work. So in terms of competition, I would say the base competition force is not the wifi cards or the wifi cameras is the smartphone that people are using now and not the cameras. That’s why we have the cloud, so it can use your camera or your smart phone, either way, if you pay for our cloud, we’ re okay.Martin: Okay great.ADVICE TO ENTREPRENEURS In Mountain View, we meet co-founder Evangelist of Eyefi, Ziv Gillat. He shares his story how he co-founded this startup and how the current business model works, as well as some advice for young entrepreneurs.The transcription of the interview is included below.INTRODUCTIONMartin: Today we are in Mountain View at the office of Eyefi with Ziv. Ziv, who are you and what do you do?Ziv: Thanks for having m! I am one of the co-founders and I run in Business Development and I also evangelize and started the company about 8 years ago.Martin: And what did you do before you started this company?Ziv: So before we started, I was doing high-tech. So we’re four founders, I used to be an engineer, actually all of us used to be engineers. Here at Eyefi two of us are in business, two of us are engineering. I was at Apple a few times and then several startups before Eyefi and then Eyefi is my first founding company. And I have done one more since Eyefi in background and so I would say top 7 rate startups.Martin: Great. An engineer turned to business developer, how rare is that?Ziv: So I knew that Okay, so my two co-founders are way better than me in engineering. So I knew that they are so much better than me, I can just let them do the really really hard stuff and I can do the marketing, sales, business development. So as we started we agreed that they would do the hard core stuff, the really really heavy stuff and they are just way better and over the years we both migrated to marketing sales and biz development. But even before Eyefi I went more into management and marketing and so it worked out.Martin: How did you come up with the founding idea of Eyefi?Ziv: For Eyefi? We start having kids and we are here in the west coast, my parents are in the east coast. We were struggling with the new lack of sleep and everything else and so how do you actually share photos if you are busy you actually can share photos, and my parents were in the East Coast we are here in the west co ast. We got the guilt trip non-stop of where are your first kids photos. And it’s not hard to share, it’s a chore. So usually you put chores off; laundery, cooking, dishes, usually you are okay doing them but you put them off. So getting the photos out of a camera to a computer is the same thing, it’s a chore. So taking a photo is easy, taking a video is easy, it’s just a click and everything else that comes afterwards is a chore. So we wanted to change to photo industry. We wanted to show, Hey, we can actually use these cameras which are really fun to use, but how do you actually get the content out of then and share it as close to the moment as possible. So we started with a different idea, we then morphed that idea EyeFi card and that was our launch.Martin: Great.BUSINESS MODELMartin: Let’s talk briefly about the current business model for Eyefi, how does it work?Ziv: So you put the card into your camera, you takes pictures, the card becomes a wifi hotspot, it then is b eing seen by your phone or your tablet or anything that’s around you, that connects to it and the magic just happens. So all you do is take pictures because the card is a wifi hotspot, the phone connects to it automatically and everything happens. It goes to the phone or tablet and from there it goes to our cloud or any other cloud. So its super simple, you buy the card at retail and immediately as you get it, you can start to use it and immediately start to share photos from the moment of capture.Martin: How can I manage as a customer where the photos will go?Ziv: So they go to our app, from our app it goes to anywhere you want, normally; Photo Roll, iOS, Gallery on Android, and then from there if you have Dropbox watching your Gallery or Photo roll, it goes to drop box, Google photo plus, Google plus, Facebook, anything that you want to, they already have a new device that works. We have the popular intents as well so you can from within our app go to Facebook, Twitter, Flicker, anything that is already installed on the phone, as well as we can go to a computer so from a computer it goes to anywhere you want to. You are really on your own with whatever you are already used to, the main difference is the photo that you captured on your phone can come from a camera versus from the crappy camera that built in the phone.Martin: Right, understood. How is the distribution strategy working? So what type of distribution partners are you using and why did you choose this kind of distribution strategy?Ziv : Sure, we sell at every major retail. We sell globally, today we have 85% coverage globally. So we sell at every major retail, so Best Buy would sell here in the US for example, Amazon online is selling us, BH, Adorama. So the top photo retailers as well as CE, Consumer Electronics. In Europe we are at MediaMarkt, Saturn, every major retail in Europe, so western Europe, so Germany France, UK, Italy, Spain, everywhere in major retail as well as everything online, s ame in Asia, Asia pacific. We’re not yet in all of China but we’re launched in China and we are pretty much everywhere in Asia Pacific, Middle East and South Africa. We sell into distribution and then they turn around and sell it into retail but we are the ones that go out and sign retail.Martin: So the end customer pays X amount of euro for a card and gets what?Ziv: So you walk into a store, say MediaMarkt in Germany and you pay 41 Euros or 62 Euros or 82 Euros for 8 gig, 16 gig, 32 gig card. You then leave the store and you get the app from the app store and then there is code that is in the Eyefi card packaging that you enter into the app. Once you do that you are done. After 3 months, we then ask you if you want to actually pay for our cloud, if you pay for our cloud, awesome. For 45 Euros we give you infinite storage, in the US it’s 50 dollars in Europe 45, so you get infinite storage for your photos. If you don’t pay for the cloud, no problem, it still goes to your mob ile device, but it stays there it doesn’t sync across devices, that’s it. So the cloud gives you sync across devices, across platforms, across device and infinite storage.Martin: And how much does it cost from a monthly perspective?Ziv: Its 50 dollar per year or 45 Euros per year for infinite storage.Martin: Okay Geat.CORPORATE STRATEGYMartin: Let’s talk about the corporate strategy. So what distinguishes you from all of your competitors?Ziv: We used to not have any competitors for about, so we’re 8 years old, for about 7 or 6 years we had no competitors. This is patented, it’s not patent pending, its patented. So for a while we had zero competitors. If you talk about competitors in terms of wifi and cameras, there was wifi and cameras even before we started Eyefi. So in 05’, 06’, Canon, Kodak, Nikon had wifi built in. But the camera guys are really good at building cameras, they don’t know how to do cloud and services and wifi really really well. We cannot build cam eras but we can do clouds, services and software really really well. So the competitors today, we have two competitors out of Asia, they don’t have our distribution, they don’t have a global reach and our way of doing this is super automatic. So we believe that as you capture photos, it should go from the camera to the phone automatically. The competitors, basically you have to sign into the card from your phone from a web browser, choose the photos that you want to download and then download those. We believe that’s a lot of work. So in terms of competition, I would say the base competition force is not the wifi cards or the wifi cameras is the smartphone that people are using now and not the cameras. That’s why we have the cloud, so it can use your camera or your smart phone, either way, if you pay for our cloud, we’ re okay.Martin: Okay great.ADVICE TO ENTREPRENEURSMartin: I mean you have several years of experience as an entrepreneurs. What type of advice can you give other young entrepreneurs when they are thinking about starting a company?Ziv: It’s very tough. I think that being an entrepreneur is a disease. The reason that I say that it’s a disease is that it is really really hard and then you keep doing it andyou keep goong forth and you keep doingit over and over again. So that’s why it’s super super tough and we are crazy and we just keep doing it again. So let me just start with that.In terms of advice, it has to be a passion, if it’s not a passion, you are never going to succeed, because so many things will go against you, it will go wrong, that it wasn’t a passion you will quit after the first year. Typically businesses takes 7 years to exit, people think that they are going to start a business and flip it within a year or two, that happens sometimes, that is very very rare. Most of them fail and the ones that do succeed, takes 7 years to exit plus, actually it takes even more. We’re 8 plus years old and we still haven’t had the exit yet but we have tons of customers, tons of revenue and so the curve is awesome but we have not had an exit yet, so it takes a lot of work.Martin: Okay great and what advice can you give when somebody thinks about developing a hardware product? Because I mean this is a mix between hardware and software product that you’re providing and he’s thinking about a hardware product and wants to define the go-to market strategy.Ziv: Sure. I would say don’t focus on the hardware, focus on the software and focus on services first. The hardware is just a way to get it, it’s a conduit. We’ve always since day one said we are not doing hardware only, we are building services, we have had the cloud since day one. 8 years ago it was called the server, now it’s called the cloud, so really really important. People who focus on hardware, focusing on hardware first, they then build bad software, we had that as well. We had the card selling retail for 6 years then I would say our software was really not that great. Because we focused on the hardware, we made the hardware really really amazing and we had amazing camera relationships, integrations, we have camera from across all the cameras but our software wasn’t really good. We then took a step back, took away many of the features, simplified it, now it has way less features so in Europe for example Mobi is our only selling product, we don’t have the pro, the pro has tons of features, hard to set up. Mobi sells everywhere, easy to set up, less features. So focus on the software first. When you can figure out the software and the services and you figure out the experience then start building the hardware.Martin: And when you are trying to make partnerships with companies like MediaMarkt etc, and your very early in your start up process, how do you convince them?Ziv: So usually they come to us. So if you’re cool, they come to you. If you’re not cool, you go to them and then it’s really hard. But if y ou have a really cool productâ€"see the problem is retail is it has a very very limited shell space, online retail is very different. Amazon takes anybody because they have no physical space. Physical goods are really really hard to sell into retail so you really have to have a unique value prop and if you do, they actually come to you. For the ones that are smaller you can actually have a sales person that’s really amazing, they already have the relationship with the buyer and they can approach them. If you have enough margin in a product, if it’s enough value prop, they agree to it. But if you are one more, let’s say you make a mouse, if you are one more mouse, they won’t take you necessarily because they already have they preferred three or four vendors. But if you’re unique, they will take you.Martin: Okay, great Ziv, thank you very much for your time.

Humanity of Christ in The York Play of the Crucifixion - Literature Essay Samples

In the late Middle Ages and early Renaissance, there was an emergence of creativity and imagination. These ideals were portrayed throughout the fields of human inquiry artwork and entertainment being especially affected. A powerful example of such a newly creative dramatic style is the emergence of mystery plays, or plays that depicted the change in portrayal of Christ’s humanity. In earlier times, the Catholic church was very strict as to the interpretation of the Bible, with the pope’s word or interpretation being the only one allowable. Anyone who strayed from this interpretation could be heavily punished. With the emergence of the Renaissance, creativity spread not only into the secular arts but also the spiritual arts. The Catholic church began commissioning a series of mystery plays to enlighten the people regarding the gospel, and to a different kind of Christ than they had previously known a Christ who was no longer harsh, silent, cold, and nothing like themse lves. Mystery plays, such as the â€Å"York Play of the Crucifixion,† helped to portray the humanity of Christ through the use of character, comedy, and setting. In â€Å"The York Play of the Crucifixion,† the humanity of Christ is, somewhat unexpectedly, also depicted through the character development of the soldiers. In the play, Christ is being taken by four soldiers to the hill to be crucified. The four soldiers are unnamed, possibly to help make the soldiers more universal and relatable to the audience. With this device, the viewers, or readers, are now able to find more in common with these soldiers, and detect resemblances to the soldiers in their complete disregard of Christ. The soldiers show this disregard with comments such as â€Å"Then to this work us must take heed/ So that our working be not wrang/ None other note to neven is need/ But let us haste him for to hang† (25-28). These lines, spoken by soldiers one and two in the beginning of the play, introduce the audience to naivety of the soldiers, in that they have no idea of who they are crucifying. The soldiers, who represent all people, show how we can be blind to Christ and his atonement for us. The focus on Christ’s act of atonement, and our place in remembering his sacrifice, is portrayed in a very different way in the York Play of the Crucifixion, as compared to plays from earlier eras. The play is told by everyday soldiers, from mankind’s perspective, to better depict our relationship with Christ. He is seen as just another traitor to be crucified: â€Å"Come on, let kill this traitor strong† (32). By having this perspective set before it, the audience is better able to see its relationship with Christ as a blessing, as a gift we should take advantage of, instead of taking in the previous beliefs that centered on our debt and natural sin. Christ himself speaks a few lines in the play, which accentuates his divine mercy. Through the disregard of the soldiers and the contrast with Christ’s constant passivity, both Christ’s humanity and his divinity are portrayed. â€Å"Almighty God, my Father freeHere to dead I oblige me/ For that sin for to save mankind/ And sovereignly beseek I thee/ That they for me may favor find/ And from the Fiend them fend, So that their souls be safe† (51-58). These lines, the first spoken by Christ in the play, show the reader His great humility and forgiveness. The lines, thrown in the mix with the complaints of the soldiers, invoke painful emotions for the audience. Furthermore, Christ’s humanity is show through references to his physical character, focusing on his bodily inflictions. ‘Yea, asunder are both veins and sinews† (147). This line shows the soldier’s focus on Christ’s human nature, on his bodily suffering, reminding the audience of His humanity. The character portrayal of both the soldiers and Christ help to e mphasize His relationship with the common man, and His more human side. The use of comedy in â€Å"The York Play of the Crucifixion† also serves to emphasize the humanity of Christ. The soldiers, common, everyday men, are preoccupied with their task, which is seen by them as menial and even annoying. There are comedic lines in the play, as well as an underlying current of humour throughout. Specific line examples can be found in a soldier’s complaining of the craftsmanship of the cross and nailings: â€Å"It fails a foot and more/ The sinews are so gone in/ I hope that mark amiss be bored/ Then must he bide in bitter bale/ In faith, it was over-scantly scored† (107-112). These lines can be seen as operating on several levels. In one way, they offer comedic relief to such an emotional theme. In another, they serve to engage the audience. Offering a contrast with earlier interpretations of Christ’s suffering, a comedic feel helps to draw in people to then hear a greater message. However, the comedy also operates as a contrast be tween the humility and submissiveness of Christ. A more painful example of their humor arises when the first soldier tells the second to continue beating Christ: â€Å"Strike on then hard, for him thee bought† (101). With the jokes and complete disregard of respect that the soldiers have, emphasis is put on the quietness of Christ, further calling attention to the theme of his humanity and of our relationship with Him. The comedy offers a realistic setting, allowing us to further relate to the soldiers. Furthermore, the actual setting of the play offers emphasis on the humanity of Christ. The play takes place in one, static setting, allowing the characters and message to appear timeless. By putting the soldiers in such a setting, the audience is further able to relate to their experience. The lifting of the cross is also significant, in that, from an audiences standpoint, their focus has been primarily on the soldiers, but now is on Christ. It is an appropriate ending as it r eminds again the audience of our duty in remembering Him, and how his humanity allows us to be able to have a divine relationship with Him. â€Å"The York Play of the Crucifixion† is a prime example of the emerging creativity of the Renaissance. With previous depictions of Christ, in art as well as literature, as harsh and cold, the new portrayal of his humanity through mystery plays helped the people to hear the gospel and feel Christ’s love in a new, more engaging, and more interpretive way. In â€Å"The York Play of the Crucifixion,† various elements of character, humour, and plot work together to emphasize our relationship with Christ through his humanity. Work Cited Reidhead, Julia, ed. Christs Humanity. The Norton Anthology of English Literature. Vol. A. New York City: Norton, 2012. 440-47. Print.