Introduction of Management Situational Leadership Theory Case Study

Question: 1. The case mentions that Jackson exhibited directive leadership. There are two theories in Chapter 11 that include this type - Hersey Blanchard's Situational Leadership and House's Path-Goal theory. Which one best typifies Jackson's style and why. 2. The case emphasizes Jackson's strong concern for ethical behavior. How do you think his ethical practices help Barrett-Jackson compete against the much bigger eBay and other auction sites? 3. To what extent do you think being a socially responsible organization helps a firm like Barrett-Jackson stay successful, especially since they take away part of their profits and donate them to charitable orgabnizations? Answer: 1. Situational leadership is the degree of control to which the superior can manage and influence the results of the efforts of the group. The features that persuade managers comprise leader-worker relationships, which are the assurance to workers, which encompass in their leaders; task configuration, what is the attribute of the task; and the authority of their position, which is the official power and sway of managers. Hersey and Blanchard recommend the guidance approaches based on worker traits. Professor House formulates the path-goal leadership theory. It indicates that the leader must perform to attain elevated confidence and efficiency in a specified circumstance. The strategy points to an attention on supporting workers to crave for the accurate path or objective (Salehzadeh et al). The situational guidance model provides detailed propositions on how managers should acclimatize to diverse state of affairs. Firstly, they should prioritize the hazards. Secondly, they should evaluate worker expertise and inspiration. Thirdly, they should settle on the leadership technique guiding, training, helping or scrutinizing that best suits the circumstances. Managers may have to utilize a permutation of these approaches to tackle several members of the group. The path-goal theory proposes that managers judge their workers' expertise before allocating duties, influence workers of their skills to carry out the allotted responsibilities and recompense those who go beyond anticipations (Alanazi et al). The features of both strategies are mainly to acquire organizational growth. For Barrett-Jackson, path goal strategy fits the best as it assess workers capability before assigning the tasks, which forces them to complete stipulated responsibilities and is awarded for better perfor mance. 2. The company has fixed the norm for the bidding business in offering an moral operation procedure, which provides the consumers superior poise and safety. Craig Jackson persists to sustain the moral principles of the industry, which was accorded from his parents. The family of him highlighted a burly wisdom of trade ethics, which put apart Barrett-Jackson from the majority of its entrants. The auction industry, according the version of the President, will separate themselves and perform activities in an ethical means to guarantee that the collection the right norms for their consumers. These actions have been established in their business ethnicity from the very commencement of the industry. The industry endeavors to guarantee that all biddings are unbiased (de Poel et al). Barrett-Jackson performs to avert fake auctions from non-existing purchasers intended to elevate the expense, over and above owners auctioning on their personal vehicles if the cost is very little. Barrett-Jacks on considers that being translucent is vital for providing outstanding consumer overhaul. To evade contentment with its moral business operations, Barrett-Jackson constantly evaluates and modifies its industry strategies and even employed a main inspection firm to accomplish a pressure-free investigation of its business operations. The industry owns the title of worlds most ethical industry and companies that accept this reputation perform commerce in an ethical way by representing actual and continual moral management within their industries. This is a gigantic achievement as an industry in the auction commerce has made its spot on the list for the very first time (Ferrell, Odies and Fraedrich). 3. Barrett-Jackson is regarded for its noteworthy offerings to society associations and charitable trusts. The powerful auction house has produced approximately $33.1 million for several charitable trusts through the United States of America yet. It also puts aside all delivery expenses and transaction costs on any vehicle sold for generous causes. Several foundations like Hendrick Marrow, Darrell Gwynn Foundation, Susan G. Komen have got benefit from the transaction of a car at a Barrett-Jackson bidding and the humanitarian activities of its consumers. The company produced over $4.2 million for 20 nationwide with regional charitable trusts to carry on its custom of aiding back to the society (Pride). Craig Jackson set up the Barrett-Jackson Cancer Research Fund at the Translational Genomics Research Institute in 2010. At the most current bidding in Scottsdale held in January, the company gained over $250,000 for Translational Genomics for cancer research through the selling of a uni que 1993 Chevrolet Corvette Coupe and personalized contributions. A car-collector devotee to be traded at the 40th centenary auction contributed the vehicle. Barrett-Jackson looks for to be a communally accountable enterprise by helping the regional societies and philanthropies. To achieve this objective, the industry tributes various establishments and foundations at its bidding reveals and then contributes a part of its profits to numerous receivers in the regional society. As Barrett-Jacksonis a socially responsible auction company, it stays successful and it eradicates the chance of fraud. Providing aids adds value to the reputation and standing of the organization (Hubbard, Timothy and Paarsch). References Salehzadeh, Reza, et al. "Proposing a new approach for evaluating the situational leadership theory based on the Kano model: The case of university students."International Journal of Public Leadership11.1 (2015): 4-20. Alanazi, Talal Ratyana, Bandar Khalaf Alharthey, and Amran Rasli. "Overview of path-goal leadership theory."Sains Humanika64.2 (2013). de Poel, Frouke M., Janka I. Stoker, and Karen I. Van der Zee. "Leadership and organizational tenure diversity as determinants of project team effectiveness."Group Organization Management39.5 (2014): 532-560. Ferrell, Odies C., and John Fraedrich.Business ethics: Ethical decision making cases. Nelson Education, 2016. Pride, William.Marketing 2014. Cengage Learning, 2013. Hubbard, Timothy P., and Harry J. Paarsch.Auctions. Mit Press, 2016.

The Beauty of Asl free essay sample

The Beauty of American Sign Language One ordinary day, as I watched television slumped on my couch, I received a phone call from my dearest cousin. She was utterly excited about some free sign language classes they were offering at a community center that day, and so she invited me along. It was the greatest choice I ever made! As I came out that community center, I had a new profound passion towards American Sign Language. In learning about the deaf culture, it brought me to a new understanding about the people in it. Through readings and the lessons, I have learned that being deaf has both its hardships and its blessing. The beauty of the language inspires me to learn more and more every day about it. In the early 1800s when American Sign Language was first brought about in the United States, being deaf was considered shameful and defective. We will write a custom essay sample on The Beauty of Asl or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first school for the deaf was called The American Asylum for the instruction of the Deaf and Dumb. During that time, the word â€Å"dumb† was an acceptable term to use. There are many other terms that are unacceptable to the deaf, such as : deaf-mute, mute, hearing handicapped, disabled, dummie etc. Deaf people are just as intelligent as hearing people. Even in todays day and age some people still use these terms. Another common assumption of the hearing is that all deaf people can or should read lips, this is not so- lip reading is very difficult to master. Verbalization is also expected from the deaf by the hearing, this is also very difficult for the deaf because most deaf people have never heard their own voice and cannot know if their intonation, pitch and volume are used correctly. Another misconception about the deaf is that different from the hearing, most hearing people mean well, but speak to the deaf as if they are mentally challenged, this is why a deaf person may walk away or give a disapproving look. The hearing world often believes that all deaf people are deaf from birth, this is not always the case. A childhood illness could have affected the persons hearing, adult deafness also occurs, this is the most difficult for the person to deal with in some cases depression sets in and suicide becomes the result. An adult that goes deaf feels they can lose alot; friends, a job, a marriage. I have watched three movies about the deaf culture, each has helped me to understand the Deaf World a little better. The first movie I watched was Mr. Hollands Opus, which was about a musician whose son was born deaf. This was very upsetting to the musician because his son would never be able to hear the music that was so important to him. As a result father and son drifted and never really had the connection that a father and son should have until the father realized that his son wasnt so different after all. I could relate to this movie because the one thing I think deaf people are missing out on is the beauty of music. Music is such an important part of my life that I would dread to have a life without it. The movie Love is Never Silent consisted of a hearing child left alone with deaf parents when her younger hearing brother dies. This movie shows how she was her parents sole link to the hearing world. It also showed how her parents were looked at by the hearing world and how they looked at the hearing world. They had a certain distrust for the hearing. The daughter was ashamed to have deaf parents and to sign in front of hearing people because she didnt want to be different. Her parents had control over her life and she would nit allow herself a life because of them. The mother and daughter wind up resenting each other and fighting. In the end the mother realizes that the way they clung to her was wrong and an understanding was reached and love was once again flowing between them. This showed what kind of hardships deaf people face not only in the outside world but inside themselves. The movie A Bridge to Silence was about the opposite- a deaf child with hearing parents. The mother blamed herself for her daughters deafness due to a case of spinal meningitis the daughter had contracted as a child. The mother never fully accepts the daughter and it shows the heartache of a deaf girl growing up trying to have her mother accept her for who and what she is. The daughter was married to a deaf man and had a hearing child which the mother tried to take away. In the end we learn that the mother wanted a second chance at a healthy child, and she eventually comes to terms with her daughters deafness and mends the relationship. In the book For Hearing People Only we read about deaf children with hearing parents, a hearing parent is less likely to accept a deaf child for a fear of imperfection, while deaf parents will accept both a hearing and deaf child in the sane way because they do not fear that the child is imperfect they just love it. In the book Deaf in America (Voices from a Culture) through stories told by deaf people we see certain aspects of their lives that we wouldnt otherwise understand. A story from the first chapter struck me not strange but purely coincidental. Sam Supella tells his story of a hearing friend who thought there was something wrong with him. (p. 15) Sam grew up in a deaf house hold while his friend grew up in a hearing house hold, he thought that her family was strange because they communicated with their mouths while his family communicated with their hands. This struck me coincidental because we all do the same thing when someone does things in a different way than we do. This just shows us that we are all the same, hearing or deaf ,we all have the same type of ideals and thoughts about different things. What makes people so curious about ASL? The language in itself is absolutely beautiful. The fluent a hand motions, the finger spelling and the facial expressions are mesmerizing. When a person does not understand ASL they sit and stare, wondering what the people who are signing are talking about and how they do that. In class when I watched you sign a song I was amazed at how graceful and beautiful it looked. Being a new signer I found this captivating and I knew I had to learn how to sign fluently. In classes where there are interpreters for the deaf I find myself watching them trying to pick up some new signs. Another beautiful part of this language is that it is quiet, you could speak to someone from across a crowded room and never even utter a word. When people speak about learning how to sign, they are only going on what they see outside from deaf classmates, movies, etc. The language is very difficult to grasp, it is in fact a language with its own syntax. In the movie Bridge to Silence we see plays done by the deaf and as an observer it looks even better than a dance and it even seems more rhythmic than music. An in-class experience we had was when Walter a deaf man came to visit. He explained many things about himself in sign, and moved his lips to help us understand better. He told us about his family and how he and his wife feel differently about the hearing. She would rather not partake in activities with the hearing while he doesnt really care. I could write a book on both of the aspects I have chosen but I feel it is very important to get across my feelings about ASL, deaf people and the culture. The reason I chose ASL as my language is because it intrigued me, it looked interesting and different. I have also come to a greater understanding of cultures as a whole from this one class alone. I can imagine all the embarrassment deaf people must have felt throughout history in this world. The majority always feels it is superior to the minority therefore what the minority does is viewed as wrong or weird. In conclusion to this paper I feel that the problems we encounter as hearing people are not so different than the problems deaf people encounter. The prejudices we encounter are different though. While people could be prejudiced against us for our religion, color, race etc. we are prejudiced against the deaf for not hearing or speaking. Throughout the years we have evolved somewhat into human beings with a little more compassion for other people. I do agree that deaf people should never have had to endure the ridicule and humiliation for just being themselves, nor should they have been hidden away in asylums or sterilized because they shouldnt breedthe majority of deaf children come from hearing parents then and now. The treatment of deaf people throughout the generations has caused the consequences we now talk about. As for the misconception that deaf people are different, our forefathers have caused that and people have just followed along generation after generation. I also feel that ASL is a beautiful language and should be given as a choice in language requirements in all grade levels. This language that was brought to us over 150 years ago could sustain and still be useful today for within our own country unlike Italian, French or German. It has some kind of magic that makes us want to learn and speak it when we do not have to. The fluent and rhythmic motions are mesmerizing and captivating and anyone with the means to learn it should. Bibliography Bahan, Ben. Hoffmeister, Robert. Lane, Harlan. A Journey into the Deaf World. USA: Dawn Sign Press. Humphries, Tom. Padden, Carol. Deaf in America (Voices from a Culture). Massachusetts: Harvard University Press. Levitan, Linda. Moore, Matthew. S. For Hearing People Only. New York: Deaf Life Press. Science Essays

Alt as an Alternative to Alternative

Alt as an Alternative to Alternative Alt as an Alternative to Alternative Alt as an Alternative to Alternative By Mark Nichol The prefix alt-, an abbreviation of alternate, has appeared in the media lately, attached to the word right to denote a political movement supporting nationalism and opposing multiculturalism and liberal immigration policies. Although this prominence is a very recent phenomenon, the term alt-right- or, at least, its full form, â€Å"alternative right†- is not brand new: Coined in 2008, it was adopted two years later as the name of a website devoted to content espousing alt-right principles. However, it’s unclear when the abbreviated version of the term was coined; it might date back mere days or weeks at most. A dictionary entry offers this definition of alt: â€Å"Denoting a version of something, especially music, that is intended as a challenge to the traditional version.† (Alternative, in this sense meaning â€Å"not traditional or usual,† is an extension of alternate, which is ultimately derived from Latin alter, meaning â€Å"other.†) The coinage follows a format employed for a handful of terms, of which alt-rock is the most prominent: In 1979, various sources began to refer to underground music inspired by the punk rock movement with the adjective alternative; as such music, ironically, became mainstream, it was labeled, among other things, â€Å"alternative rock,† and thence alt-rock. As this movement was increasingly commercially exploited, the term’s popularity declined. However, the prefix has been affixed more recently to comedy that, like anything alt, is considered edgy or iconoclastic. Similarly, alt-fiction is the term given to novels and short stories that subvert and defy conventions of traditional fiction. There’s even alt-dating, the use of online dating websites that appeal to people outside mainstream society. Such terms are perhaps inspired in part by the use of the prefix alt in Usenet, a computer-based discussion system established in 1980, to denote groups outside the system’s conventional discussion categories. The abbreviation is also familiar to users of PC keyboards, which includes an Alt key used in combination with other keys to carry out a function distinct from that enabled by pressing the other key alone, but this term originates with alternate, not alternative. It’s quite likely that in our jargon-happy culture, the prefix may begin to appear more often, modifying additional nouns as a shortcut for signifying unconventional behavior or thought. In tandem, however, as often occurs when jargon proliferates, expect such terms to be used derisively or ironically as well as sincerely. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business Emails10 Techniques for More Precise Writing15 Names and Descriptions of Effects

English Role Play Practice - A Business Presentation

English Role Play Practice - A Business Presentation This dialogue focuses on asking questions about a business presentation with the present perfect and past simple tenses. Make sure you understand  the differences between these two tenses, practice the dialogue and then have your own conversations about work. Ask questions about what he or she has done, and use the past simple to ask specific questions on details. Teachers can use this guide to teaching the present perfect to further practice this form. On a Business Trip: A Presentation Betsy: Hi Brian, this is Betsy. How are you doing?Brian: Ive just returned from the Head Office. The weather is great! Boston is a great city!Betsy: Have you met Frank yet?Brian: No, I havent seen him yet. We have a meeting at 10 oclock tomorrow morning. We are going to meet then.Betsy: Have you made your presentation yet?​Brian:  Yes, I made the presentation yesterday afternoon. I was very nervous, but everything went well.​​Betsy: Has management given you any feedback yet?Brian: Yes, Ive already met with the sales director. We met immediately after the meeting and he was impressed with our work.Betsy: Thats great Brian. Congratulations! Have you visited any museums yet?Brian: No, Im afraid I havent had any time yet. I hope to take a tour around town tomorrow.Betsy: Well, Im happy to hear that everything is going well. Ill talk to you soon.Brian: Thanks for calling Betsy. Bye.Betsy: Bye.

Buy USA Essay Example | Topics and Well Written Essays - 750 words - 2

Buy USA - Essay Example Moreover, the website highlights things that need to be avoided by the exporters when it comes to an improper marketing strategy. The website assists the exporters in giving information based on how an export plan should be organized and processed to gain the target goal. The website is so substantial to address the effectiveness of export plan, which includes objectives and specific time-frame for each activity. Hence, the website contains a wide array of resources that could be gathered in order to gain knowledge as well as to save time and money. Moreover, export.gov highlighted how important it is to evaluate a product for its potential to be an export product. One of the most important qualities of an export product is its ability to meet the demands of the customers especially if the sales in the U.S bugs down (Export, 2011). The website is generous to share the motivational factors (e.g. long-term expansion) and organizational factors (e.g. management commitment) as needed in considering the potential of an export product. One of the two sources of short-term planning is the export credits. Export credits would make the convenience of a customer to delay order payments. For exporters, it is very important to manage a credit risk of the exported products to avoid the deterioration of amount in the world of business (â€Å"Principles,† n.d.). One of the main things that should be managed in this style as part of short-term process in exporting products is to make sure that the bank for the money transaction is well developed, organized, and safe. Thus, the export business lies on how accurate the bank is. For example, if the senior management of the bank did not implement and develop policies to identify the risk factors of an export credit card, then the very possible thing to happen would result to a delay of service for the export product. Thus, the need of a foreign customer would not be granted, and the delay would cause the

Play and Childrens development Research Paper Example | Topics and Well Written Essays - 1750 words

Play and Childrens development - Research Paper Example Why play is reducing among children Parents are thought to contribute to the reduction in play among children. It is evident that some parents tend to force the children to concentrate much on the books without giving them time to play. Their intentions for doing this are normally to ensure the child performs well in schools. Research also suggests that increased exposure of children to the television also makes them lack enough time to play. The enhancement of technology has also affect child play. This is because with the introduction of computer games most children have preferred to play such games, instead of engaging in physical play that can be beneficial to their health ((Berne, 49). Play has normally proved to have some benefits towards the development of a child. One of the importance of play in child development is that play normally allows children to use their creativity. Creativity is normally in born, and in doing this, children are normally in a position to develop their dexterity, their imaginations, and their cognitive, emotional and physical strength. Research suggests that play is of immense importance for the development of the brain in kids. This is because when children are given an opportunity to play, they are normally in a position to interact with the world around them. To ensure the effective development of a child through play, it is essential that play among children becomes undirected. This is because it is through this that the children normally learn the importance of group work, and sharing. Play also enables children to learn how to negotiate with each other when faced with

Globalization In Times Square In New York City Media Essay

Globalization In Times Square In New York City Media Essay What effects does globalization have and what role does it plays in Times Square in New York City? New York City is a multicultural city in its global age, experiencing economic integration, political harmonization and cultural globalization, thus forming a monoculture. New York City is a home to people who belong to different race, nations, ethnicities and class but are forming a heterogeneous salad bowl. People living in New York City are culturally converging, creating a hegemonic consensus about the culture, yet becoming more culturally distinctive under globalization. According to Shehzad Nadeem (2009) in his article Macaulays (Cyber) Children, an increase in the cross-cultural contacts and emergence of new classifications of knowledge, sensibility and the awareness created by globalization leads to culture diffusion  [4]  (102- 122). Shehzad Nadeem (2009) in his article Macaulays (Cyber) Children writes that globalization has sown a seed of desire in an individual to increa se ones standard of living and enjoy foreign products and adopt new technology and practises  [4]  (102- 122). Thus a lot of people living in third world countries think and wish to migrate to developed countries and earn money to afford lavish lifestyle. Jagdish Bhagwati (2004) in In Defence of Globalization observe that economic globalization in any area for example, in the Times Square involves the growth in the flow of trade, technology production, identical consumer goods and an increase in financial capital  [1]  (3). Globalization of the New York City has attracted a large number of financial groups and publishing companies to set up their headquarters in the area of Times Square. Thus a lot of talent is driven from poor countries to places like New York City. Globalization does affect New York City in different ways which can be seen through a homogenous global network formed in Times Square. According to BBC News of January 21, 2007, one of the aspects of globalization in Times Square is the industrial effect on the commencement of worldwide production markets in the area and the availability of a large variety of foreign products for consumers in Times Square  [5]  . Well known brand names for example Fergie Footwear, Shoe Dazzle and HM can be seen in the area. Business Week explained the financial aspect of globalization seen in Times Square in New York City from the introduction of worldwide capital market development as the tourists come to visit the place and thus increase the capital inflow  [6]  . According to Business Week, tourists that go to USA, the highest number gathers in Times Square  [6]  . The spending of the tourists goes directly to the citys economy  [6]  . The other aspect of globalization in Times Square is the economic aspect which is based on the freedom of the flow of goods and capital across borders of countries  [7]  . For e xample certain brand names found in Times Square can also be found in other parts of the world. Thus, economic boom or collapse in Times Square will influence other regions of the world. According to Sheila L. Croucher (2004) in her book Globalization and Belonging: The Politics of Identity in Changing World, interconnectedness is the transfer of information, knowledge, ideas and people across the world which has an impact on the globalization of culture  [2]  (9-11). Globalization in the world leads to changes in some regions that have significant repercussions for the safety and protection of communities in other parts of the world. An example of the global influence can be the destruction of the Twin Towers of the World Trade Centre in New York City, the largest city of the United States of America. This event had a huge impact on the other parts of the world in terms of the economical, political and immigration changes across the world. Another feature of globalization in Times Square is the upgrading of products that is necessary for survival in global business market due to the increased competition between the various companies. An example of competitors is Hersheys Time Square and MMs found in the same area of Times Square. Media is a powerful source of globalization that includes music, cinema, visual arts, photography, television and radio. An example is a lot of advertisements and films shot in Times Square which are then shown in the theatres worldwide. Someone who has not been to the Times Square physically will come to know of how it looks like and what do people do there. How is Times Square in New York City representing cultural diversity and globalization? Darcy Tell (2007) in her book Times Square Spectacular: lighting up Broadway writes that Times Square is located in the middle of Manhattan, which is one of the five boroughs of New York City  [8]  . In her book she also writes that Times Square serves as a centre of Manhattans transportation system  [8]  . Alan S. Oser (1986) in his book Great White Way: Planning for a Brighter Times Square writes that Times Square is famous for its bright gaslights which are symbol of the intense urban aspects of Manhattan  [9]  . Times Square is a tourist mecca and New Yorkers call it crossroads of the world. Times Square has now formed a world landmark of New York City. Due to the growth in New York City, Times Square quickly became an immutable prime location as a cultural hub of multiplex movie theatres, music halls, shopping malls, upscale hotels and grand restaurants that flourish beneath glittering canvas of eye popping neon signs. Huge billboards of well-known brand names like LG, Toshiba, Samsung, Coca Cola, McDonalds fast food seen in the Times Square are also seen in some third world countries and this is an evidence of the corporate globalization and the integration of the same into different cultures. People living in third world countries listen to Rihanna and Eminem in the same way as people walking the streets in Times Square. b) C:UsersOwnerPicturesmcdonsds.jpg Attractive features of the Times Square are the ABCs Times Square Studios from where Good Morning America is broadcast live, Naked Cowboy, shopping and entertainment places like the Toys R Us store, Virgin Megastore, Madame Tussauds Wax Museum, Hersheys Time Square, a candy heaven where one can find best of Hersheys brand, MMs store, Hello Kitty store, B.B. Kings Blues Club and other luxury stores  [10]  . LED screens put up in Times Square give the news updates and thus people in the surrounding area get to know what is going on in the other parts of the world. The Discovery Times Square Exposition is New York Citys first large-scale exhibition center  [10]  . The Discovery TSX offers unforgettable experiences for the ones who visit the place for entertainment, learning, and adventure  [10]  . James Traub (2005) in his book The Devils Playground: A Century of Pleasure and Profit in Times Square writes that Times Square has turned to a popular center of New Yorks civic li fe  [11]  . Times Square is the most popular intersection and a famous gathering place to celebrate Hercules Electric Parade in June, presidential election and is also the site for the annual New Years Eve ball drop. Ball drop ceremony started on 31 December 1907 and is celebrated ever since  [10]  . Hundreds of thousands of people gather in December while tens of millions sit in front of their television sets to watch the ball drop. In the 1920s and 1930s Times Square had become an area associated with corruption and crime  [12]  . Times Square was generally regarded as a dangerous neighbourhood  [12]  . But the situation changed when in the 1990s, Mayor Rudolph Giuliani made efforts to clean the area by shutting down pornographic theatres, increasing security and relocating drug dealers  [12]  . Corporate investors planned to build skyscraper offices and thus develop the area to be tourist friendly. According to Sharon Zukin (1996) in his article The Culture of Cities, a Disney store was opened in 1990s in Times Square by the Walt Disney Company, which attracted more family-friendly businesses to the area, leading to what is called Disneyfication  [1]  4.The area is a lot safer now than in the early nineties and is once again a magnet for tourists and a center of New Yorks social scene. Broadway theatres in the Times Square area refer to the performances presented in one of the 40 large professi onal theatres, which is a popular tourist attraction in New York City  [13]  . Sharon Zukin (1996) writes in his article The Cultures of Cities that Time Square is famous for its night-life and social entertainment thus every year 26 million visitors come to gawk at the bright lights and enjoy themselves  [14]  . Another Tourist attraction close to the Times Square area is the New York International Fringe Festival which is the largest theatre festival in North America  [15]  . The festival has art and dance performances, childrens theatre and is also popular of its live-action events conducted by people of different countries who have come to present their culture  [15]  . Author Lynne B. Sagalyn (2001) writes in her book Times Square Roulette: Remaking the City Icon that Time Square has become citys icon of entertainment as the place is famous for its busy streets, dense and diverse pedestrian activity and cultural diversity  [16]  . Another feature of globalization visible in Times Square is a variety of food available from Thai soup to Indian curry. Time Square has been a place where tourists have found what feels like home in an Americanized environment. Now Times Square growth and prosperity had made it a distinct icon of its own and people visit it to observe its social life and because of its entertainment providing atmosphere. For some people, visiting the place is like a dream come true.